EXTERNAL JOB TITLE: RESERVE BRAND AMBASSADOR – DBN
AUTOREQID: 27247BR
FUNCTION: Customer Marketing
TYPE OF JOB: Full Time
COUNTRY: Nigeria
JOB TITLE: RESERVE BRAND AMBASSADOR
LEVEL: L5 (M2)
REPORTS TO: Head of Customer Marketing Spirits
CONTEXT/SCOPE:
Diageo is on a journey to become a more customer-centric organization and has the firm ambition to be rated by its customers as a TOP3 CPG and the undisputed #1 in the On-Trade. This will only be possible if our relationships with our commercial partners are fundamentally different than they are today and if the entire organization puts a much greater customer focus into everything we do.
Nigeria is a major market for Diageo and has historically been involved in the sale and manufacture of beer, Lager, RTDs and Malt drinks within this market.
The Nigerian drinks market is relatively unsophisticated, but highly dynamic. In that regard, Nigeria represents the greatest spirits growth opportunity available on the continent. Diageo Brands Nigeria (DBN) has been established to expand Diageo’s operations and portfolio of brands by venturing into the marketing and sales of Diageo’s already existing rich Spirit brands.
MARKET COMPLEXITY:
The business has a challenging growth & innovation agenda.
The trading environment is dynamic with customer and consumer trends changing all the time.
PURPOSE OF ROLE:
Executional Excellence
Identify and manage brand distribution (listing) opportunities as defined for the fiscal for all Reserve brands.
Event co-ordination: co-ordinate experiential events to build Reserve brands’ equity.
Outlet calling
Identify persuasion initiative outlet priorities and drive implementation with Reps.
Share TTL intelligence with Reps to support world class implementation of initiatives.
Activity plan development support
Provide input to assist in the development of BTL strategy
Report on competitor activity to Sales Managers, Customer Marketing and Marketing teams
On the ground brands’ leadership
Conduct brand immersion and education to bar staff, consumers and Diageo staff
Identify, communicate and selectively manage brand events in outlets.
TOP ACCOUNTABILITIES:
Inspire consumers, customers and trade to advocate your brands
In conjunction with the Regional and Local Marketing identify, develop and manage local marketing activities including locally based brand opportunities.
Deliver special events in a way which provides positive and sophisticated brand experiences for our consumers and customers
Organize and co-ordinate launch activities and promotions in line with brand.
QUALIFICATIONS AND EXPERIENCE REQUIRED:
Graduate caliber with 3 years minimum working experience
Marketing qualification ideal.
Good communication skills – written and verbal
Commercial experience and understanding, preferably within FMCG environment.
Understanding of the total alcoholic drinks market
Full clean driving license.
On Trade experience (either retail or supplier) advantageous
FUNCTIONAL CAPABILITY
Ability to identify emerging trends & insights. Tenacious in translating this knowledge into commercial actions quickly.
Demonstrate high level self-organisation and good time management.
Presentation skills
Influencing skills
Good IT Skills – Evaluation, analysis and report writing skills
Ability to develop strong relationships with trade partners, especially through leveraging credibility vs. being seen as a brand sales person.
Barriers to success in role:
Lack of belief, liquid knowledge and passion for the brands – you have to be able to communicate brand benefits in the face of obstacles and tough challenge.
Inability to bounce-back from setbacks – this is new territory!
Flexible working options:
Based in a defined geographic area
Minimum 90% Field Based
Some Travel to HQ essential
HOW TO APPLY
Log on to www.diageo.com &
Click on ‘Careers‘
Click on ‘SEARCH & APPLY’, Click on ‘SEARCH OPENINGS‘ go to ‘key word‘ (Box 5) and enter the Ref No: 27247BR
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